Hence, there should be increased sampling in a variety of industries. Recommendations - This study employed sampling to explain only mobile banking from customers' perceptions. As a result, there may be an increase in mobile banking users, and high business performance may incur. As a result, banks must develop an effective cybersecurity strategy to meet the needs and expectations of mobile banking users. Conclusion - Cyber security knowledge and awareness are critical for influencing behavioural choice protection among Thai mobile banking users. Cyber security awareness significantly mediators between cyber security knowledge and behavioural choice protection. Cybersecurity awareness significantly impacts behavioural choice protection. Results - The results reveal that cyber security knowledge significantly impacts cyber security awareness and behavioural choice protection. The data were analysed using SPSS Version 27 and ADANCO 2.3 for hypothesis testing. The online questionnaire was adopted to collect the data through convenience sampling of 414 mobile banking users in Thailand. The questionnaire was developed based on reliable and valid sources. Method - A quantitative approach was employed. ![]() This study investigates the relationship between cyber security knowledge, awareness, and behavioural choice protection among mobile banking users in Thailand. Purpose - Mobile banking is becoming increasingly popular in Thailand.
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